Women’s Legs Used For Advertising In Japan

26 февраля, 2013 | | | |

TOKYO, JAPAN — FEBRUARY 19: Advertisement on women’s legs are pictured on February 19, 2013 in Tokyo, Japan. A GOOD advertisement should be put where everyone looks; women’s legs are a perfect canvas. In Japan a new advertising service allows women to rent out their own legs to advertisers by the company called Absolute Territory PR. As of November 2012, about 1300 girls have already registered their legs as ad space, and the number keeps increasing. Participating women get their legs stamped with an ad and go on with their usual life, of course wearing a short skirt or shorts and showing their legs around as much as possible. As long as the ad is showing on their legs for eight hours a day or more, their job is done, and they are paid a part of the advertising fee. As proof of their work, participants must also post pictures of themselves «wearing» the ad on their own Facebook, Twitter or other social networks. Lately, even the world famous rock band Green Day has employed the service to promote the Japan release of their new CD, !Uno! According to Eichi Atsumi, a spokes person at the company running the service, the only guidelines that have to be met to get the job are that the registered person is connected to at least more than 20 people on some social network and that they are over 18 years old. PHOTOGRAPH BY Aflo / Barcroft Media UK Office, London. T +44 845 370 2233 W www.barcroftmedia.com USA Office, New York City. T +1 212 796 2458 W www.barcroftusa.com Indian Office, Delhi. T +91 11 4053 2429 W www.barcroftindia.com